Why is it important to maintain your website?

I know there are a lot of other web pages out there telling why it is important to maintain websites and they all seem to have different areas that they focus on. That is because there are many areas on when it comes to websites from creating content to checking for broken links to finding ways to make the website more functional (and possibly even load quicker).

Since part of our business involves creating and maintaining basic websites, I am going to focus more on the behind the scenes part of the website maintenance. Some people think that once the website is created, they can forego the maintenance until they have something substantial to add to their website which can sometimes take a while for the business owner to have something they want to add. While it is important to update the website in some way regularly, I realize that it is not always easy to figure out how you want to change on your website. It could be change up the design a little bit, add a contest, or add some pictures about something your business has done or is doing.

However, what the public sees is not the only part of maintaining a website. There are many aspects of website maintenance that only the person who creates and maintains the website sees. For those of you are not very good with computers, website maintenance is one of the services we offer for $29 a month per website (we currently only have the skill level for basic websites) since a website cannot maintain itself. Along with the obvious adding/updating content, our maintenance also includes checking for broken links, looking for new codes that might improve your website’s functionality (which could include increasing how fast the site loads depending on the code that is found since new codes are constantly being developed), and making sure your website stays working.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

Maintaining and optimizing your profiles.
Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
Responding to comments, shares, and likes and monitoring your reputation.
Following and engaging with followers, customers, and influencers to build a community around your brand in which you can buy tiktok views for more engagement, likes and followers to boost your account.

Websites are stored on web servers which make your website accessible to the public. Since you need a domain name and a website provider (also called a website host) to make your website seen by anybody, the website provider uses their server to put your website on the internet. The servers occasionally perform maintenance to make sure they work. Just like we should get annual checkups, eat, and be active to stay healthy, a web server needs to be maintained to keep everything working properly.

If you opt not to maintain your website, there are problems that could occur. Occasionally, web server maintenance will accidentally cause a website to stop working. When that happens, the website provider needs to be contacted so they can get your website back online. If you are not maintaining your website, it is possible your website could be down for a few months before somebody tells you the website is not working. That would not be very good for business. On the other hand, if you keep your website maintained, it would only be down for a few days at the most since maintenance includes checking the website on a regular basis to make sure it is working.

Websites can be hacked as well. While there are lots of different programs to protect computers and websites, there is no such thing as 100% protection for anything. If a hacker is skilled enough, they can break into anything no matter how secure it is. This can cause your website to go down or even cause it to cause problems on other people’s computers all because some hacker decided to mess around with your website when you chose not to maintain it. Hackers, just like any other criminals, are most likely going to go for whatever is easier to get into. Without maintenance, that puts your website at higher risk for being hacked.

Another reason to keep you website maintained is constantly changing technology. Technology changes so fast, it sometimes seems that as soon as you learn or purchase something, it will be obsolete within a few months afterwards. As I mentioned before, new website codes are constantly being created. While the code is not seen to the person viewing the website, it is what is used to create it. Sometimes new codes can make a website load faster which can be good for business since not everybody will have the patience to wait longer than a few seconds for a page to load. Of course, high traffic and a bad connection can affect the speed of a website loading, but nobody can control over how many people view a website at a time or the quality of your connection. Nobody can control the weather or when the power gets knocked out either (aside from the planned power outages of the electric company that is). Other than uncontrollable factors, maintenance is important to keep your website both up to date and fully functional.

Michelle Russell

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